Lior Zalmanson began a position as Associate Professor and also the head of the Technology and Information Systems Management department at the Coller School of Management at Tel Aviv University. He is also head of AIMLAB – the Artificial Intelligence in Management, Labor and Business. His research focuses on integration of AI in traditional organizations, user engagement and commitment in digital environments, business models of content platforms, and algorithmic management. His work has received grants and awards from the ERC (Starting Grant 2023–2029), the Fulbright Foundation, the German-Israeli Foundation (GIF), Grant for the Web, the Dan David Prize, Google, and others, and has been published in leading journals such as MIS Quarterly, Academy of Management Journal, Journal of Management Information Systems, Manufacturing and Service Operations Management, as well as MIT Sloan Management Review and Harvard Business Review. In 2025, he was elected to the Israel Young Academy of the Israel National Academy of Sciences and Humanities.